Client / Agency
Matt Kalb
Location
United States
Role
UX/UI,
Web Design,
Web Development
Year
2024
Keynote Speaker Website with an Ocean Twist
Matt Kalb is a keynote speaker who wanted a website to showcase his talks, workshops, and leadership work — but with a personal touch. His favorite hobby? Scuba diving.
I designed and built a custom site that not only promotes his professional offerings but also reflects his love for the ocean through a clean, immersive, sea-inspired theme. The result is a unique blend of personal identity and professional presence.
Immersive Hero Animation
Ripple Effect Water Animation — To reflect Matt’s love for scuba diving, I designed a ripple effect in the hero section — creating the feel of water gently moving in the background. This subtle GSAP animation adds depth and sets the tone for the site’s ocean-inspired theme.
Custom Book Library UI
I designed and developed a dynamic book recommendation section with category filters and expandable descriptions. Each book features a short preview and an animated “Read More” interaction that reveals a full synopsis. “Get Book” buttons link directly to Matt’s curated Amazon storefront.
Book Club with a Personal Touch
We created a surreal underwater staircase visual using AI, blending mystery and depth for Matt’s Book Club. To help with pronunciation, Matt recorded himself saying the club’s French name — adding a human, authentic detail to the experience.
Ocean-Inspired Footer Design
The site closes with a striking parallax footer image of Matt underwater, reinforcing his personal brand. The layered scroll animation creates depth and keeps users engaged through the final moments on the page.